When They Say I WANT TO BE ON YOUTUBE

Sometimes people will hear INTERNET buzzwords like YOUTUBE or FACEBOOK, and want to jump on the band wagon. I encounter that when people want to spend little to no advertising dollars but still want a hefty ROI, all of which can be accomplished on this magic INTERNETS.

To quote myself from an email I sent this morning-

To use social networking sites (Facebook and MySpace) for free advertising/networking, you already have to have a brand awareness with users.

Example: a Facebook user may join a "Barack 2008" group or request to be friends with "Barack", but if a user has never heard of Barack, they will probably not do either. It is a catch-22.

Not rocket science, but the truth.

On to YouTube. I'm not sure yet how we will use YouTube to promote our schools.

But Duke University has done something really cool with their YouTube postings. They ask a professor 1 question about their field and allow them 2 minutes to respond. It is a quick window into the world of the Duke profs- they seem approachable, friendly, smart- all the things you'd like your college professors to be. The production value is good and after you pay for that it is free to post on YouTube! See...the INTERNETS are MAGIC!